Internship Blog - MEDJ 498

Although it was the 9th week of the semester, it was the 8th week of my internship in the Marketing Department at the Bloomsburg Public Library. This week alongside some typical promotion tasks to support upcoming library events and increase community engagement, I got to flex my creative writing skills to combine my major with my minor(s). My main responsibility of the week was assisting with the promotional materials of an Author Talk event which will feature local author, Steven C. Wright. At the event, he will be discussing his book "The Weight I Carried" which is a memoir about dealing with the loss of his wife while hiking the Appalachian trail. To help promote this event, I was tasked with creating a description for us to use in social media captions and the library's website.  I was given a promotional flyer for the book given to us by the publishers to work off, and I had to make my own version that was concise and engaging while still capturing the essence of th...

Week seven of my internship at the Bloomsburg Public Library in the Marketing department was actually quite exciting because it was the week that Raise The Region took place. While I had heard of it during my first week at the library, I didn't actually what it even was until two weeks ago. Raise The Region is a 30-hour online fundraising event done once a year. This year it started on March 11th at 6:00:00 PM and ended on March 12th at 11:59:59 PM. This annual event is organized by the First Community Foundation Partnership with the Blaise Alexander Family Dealerships as the main sponsor. It's not just a donation drive, it's a competition. Nonprofits across the region are trying to raise as much money as possible and there are leaderboards dividing them into categories like large, medium, and small organizations. The top three in each category by the end won extra money from Blaise Alexander Family Dealership. Additionally, organizations had the opportunity to win prizes a...

Week six of my internship in the Marketing Department of the Bloomsburg Public Library was a bit more productive and proactive then previous weeks. A lot of what I did this week revolved around outreach and promotion, both digitally and physically. On Monday, I helped with preparation for the upcoming Raise The Region fundraising event which is a regional, yearly campaign set to take place the following week. I assisted in stuffing and sending out letters that were written to inform people about the event and encourage donations. It would be nearly impossible to send out a letter to every patron in our system so instead we focused on only sending them to individuals who had donated 100 dollars or more in the past year as well as members of the board and the Friends of The Library. It was interesting to see how organizations with such a large population of users strategize to reach their most likely donors. It wasn't just about sending information and begging for money, it was abou...